The Journal

Insights on fragrance, spirits, and cigars

Written by Gautam Kannan

Free Articles

Full articles you can read on Substack without a paid membership.

When You Cannot Smell Anything
Free October 9, 2026

When You Cannot Smell Anything

Free full article. I lost my sense of smell to COVID in 2020. What the research says about recovery and smell training.

Old Monk, the FSSAI, and the Seven-Year Claim That Came Apart
Free October 6, 2026

Old Monk, the FSSAI, and the Seven-Year Claim That Came Apart

Free full article. Updated October 6 with the latest in the court case. FSSAI says Old Monk's XXX rum is mostly unmatured neutral spirit, matured rum under 5 percent.

Roja Parfums and the Rise of Gulf Fragrance Capital
Free September 22, 2026

Roja Parfums and the Rise of Gulf Fragrance Capital

Free full article. A Gulf-based distributor becomes an owner after years of Roja building ties in the region.

Highlights

The latest issue, alongside a few pieces worth reading again. Like going back to your favorite spirit or cigar.

The Vodka Boom That Nearly Killed Bourbon
Latest Issue October 6, 2026

The Vodka Boom That Nearly Killed Bourbon

Vodka was sold as a spirit with no taste. How the 1970s boom pushed American whiskey to the edge before bourbon came back.

National Coffee Day: The Espresso Martini I Shake Too Long, and Three Coffee Fragrances
Featured September 30, 2026

National Coffee Day: The Espresso Martini I Shake Too Long, and Three Coffee Fragrances

National Coffee Day was September 29. Three fragrances with coffee in the notes, ranked by how they wear on me, plus an espresso martini.

Negroni Week: A Template Built to Be Messed With
Featured September 27, 2026

Negroni Week: A Template Built to Be Messed With

Negroni Week runs September 21–27. Why a three-ingredient, equal-parts drink has stayed interesting for over a century.

Coming Soon

What is next in the Journal. Each lands as a full article and a bite-sized version on the same day.

Watercolor illustration of agarwood chips and a brass burner
October 9, 2026

How Oud Became the Most Coveted Ingredient in Modern Perfumery

Agarwood forms when a tree is injured or infected, and few trees do it. How that scarcity set the price of perfumery's most coveted ingredient.

Watercolor illustration of a cordial glass and a corked bottle of amber liqueur with orange peel and almonds
October 16, 2026

National Liqueur Day

Liqueurs in America: what the country makes, what it mixes with, and what is in the bottle.

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Bite-Sized

Quick reads in about three minutes. Go deeper into the full article when a subject catches you.

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Full Articles

In-depth articles, guides, and analysis. Best read with a sipper.

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